Laura Dugdale

Chief Product Officer at Weird Fish Clothing

Laura Dugdale (Nutter) is an experienced retail executive currently serving as Chief Product Officer at Weird Fish Clothing since November 2022. Previously, Laura held various leadership positions at Superdry from March 2013 to December 2019, including Head of Category Management Menswear, where responsibilities included establishing a category management function that significantly contributed to brand revenue, and Head of Kidswear, overseeing a startup project covering multiple facets of brand development. Additional roles at Superdry encompassed Head of Design Management, focusing on team restructuring and innovation. Laura's retail career began at Marks and Spencer, advancing from assistant buyer to buying manager over a ten-year span, with oversight of the Per Una and Limited brands. Laura earned a BA (Hons) in Fashion from the University of Leeds between 2000 and 2003.

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