Purav C. has a diverse work experience spanning over 16 years. Purav is currently serving as the Director of Web and Digital Marketing at WEKA since July 2022. Previously, they held the position of Senior Manager of Web Experience & Content Strategy at Automation Anywhere from December 2021 to July 2022. Prior to that, they worked at Hitachi Vantara as a Senior Manager/Director of Digital Experience Strategy from April 2018 to December 2021 and as a Senior Production Manager from June 2013 to April 2018. Before joining Hitachi Vantara, Purav worked at NVISH Solutions as a Strategic Account Manager from April 2011 to May 2013 and as a Technical Project Manager from April 2007 to March 2011. Purav also has experience as a Business Team Lead at NewAgeSMB from October 2005 to April 2007. Throughout their career, Purav has been responsible for various aspects of web strategy, digital marketing, web development, web analytics, and user experience.
Purav C. has an Award of Achievement in Digital Analytics from The University of British Columbia. Prior to that, they obtained a Master of Science (M.Sc.) in Computer Science from Maharshi Dayanand University and a Post Graduate Diploma in Computer Science from Punjabi University. Purav also holds a Bachelor of Arts (B.A.) degree in Mathematics and Economics from Panjab University. In addition to their formal education, Purav has gained several certifications including the OneTrust Cookie Consent Expert, OneTrust Consent & Preference Management Expert, Advanced Google Analytics Certification, Certificate in User Experience with Specialty recognition in Interaction Design from Nielsen Norman Group, Certified ScrumMaster (CSM), and Google Analytics Individual Qualification.
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