Giovanni Falzacappa

Giovanni Falzacappa is an experienced media and advertising professional currently serving as the Global Media Delivery and Data Governance Lead at Wella Company since January 2024. Previously held positions include Media Manager at Tesco, where responsibilities included leading media effectiveness and efficiency pillars, and Global Category Sourcing Manager for Media and Advertising at Danone, focusing on Adtech and Martech strategies. Giovanni also served as Global Media Lead for Breakfast Cereals at Nestlé, where innovative media planning processes were implemented, and as Global Digital Media Analyst at Coty, overseeing paid media strategies and digital AdTech governance. Prior roles include Senior Media Manager at Innocean Worldwide, Senior Consultant at AuditStar, and Media Manager at Visa Europe, highlighting a robust background in media strategy, governance, and agency management. Giovanni holds a Master's degree in Marketing Communications from the University of Westminster, a Digital Marketing degree from General Assembly, and a BA in Economics from Sapienza Università di Roma.