Lívia Franchin Caceres

Lívia Franchin Caceres is an accomplished professional with extensive experience in product management and marketing, currently serving as the New Ventures Product Director for Trainiac, Wellz, and Gympass Wellness at Wellhub since January 2016. In these roles, Lívia focuses on enhancing employee wellness through innovative digital platforms, driving user growth across Europe, and implementing strategies to improve customer engagement and satisfaction. Prior to Wellhub, Lívia held significant positions at GE Healthcare, including Latin America Ultrasound Marketing Leader, where responsibilities included share growth planning and marketing initiatives, as well as participation in the Commercial Leadership Program. Lívia also gained valuable experience at Roche Pharmaceuticals and FEA júnior USP, contributing to market research and consulting projects. Lívia holds a Bachelor's degree in Business Administration from the University of São Paulo and the IESEG School of Management.