Katherine Wilkins

Katherine (Romer) Wilkins is an experienced professional in consumer insights and strategy, currently serving as Consumer Insights Associate Manager at Wells Enterprises since June 2023, focusing on Halo Top and Blue Ribbon Classics. Previously, Katherine held similar roles at Tropicana Brands Group and PepsiCo, specializing in Naked Juice consumer insights. Prior to these positions, Katherine worked at The Kraft Heinz Company, where roles included Marketing Information & Reporting Senior Analyst and Category Leadership Senior Analyst. Early career experiences include account management and marketing internships at CEB and ion interactive, respectively. Katherine holds a Bachelor of Arts in Journalism, Public Relations, Marketing, and Advertising from Indiana University Bloomington, as well as a business education from the Kelley School of Business.