Natalie Huang has a diverse work experience, starting with their current role as a Senior Product Designer at WePay. In this role, they lead design for integrated payment solutions, focusing on empowering SMB SaaS, POS Systems, and Online Marketplaces. Natalie has redesigned the Onboarding Setup Guide, creating a scaling solution for growing tasks and improving developer efficiency, as well as implementing a goal-driven strategy to motivate users to make onboarding progress. Prior to this, Natalie worked as a Product Designer at WePay, where they supported the Merchant Center for Chase Merchant Service and led system design and visual style for the WePay Partner Center.
Before joining WePay, Natalie gained valuable experience as a Product Designer at Uber, where they led design projects in the merchant platform to improve restaurant operational performance. One of their notable accomplishments was introducing a restaurant incentivized service quality program, resulting in a 6% increase in sales. Natalie conducted thorough research to understand restaurant needs and integrated insights into their design strategy to help users quickly identify areas for improvement. Additionally, they worked as a Product Design Intern at Uber, where they independently created a scalable framework for various use cases related to restaurant status and designed interface and built animated prototypes for restaurant status indicators and restaurant hierarchy structure displays.
Prior to their roles at Uber, Natalie worked as a UI/UX Designer at Jobscan.co, where they improved user experience, designed various features and pages, and increased user engagement by 17% for the home page. Natalie also created marketing materials, presentation slides, business proposals, and promotion materials in a coherent branding language. Natalie collaborated closely with the company's CEO, CTO, and Marketing Manager to deliver high-quality content. Natalie also gained experience as the Chief Designer at Yumso Inc., where they created brand identity and led UI/UX design from scratch, as well as the Lead Designer at WEGET Magazine, where they built and led a design team, created the magazine's visual style, and trained new designers.
Additionally, Natalie worked as a CLUE Tutor at the University of Washington and as a Product Design Intern at Wealthfront Inc., where they redesigned user interfaces, incorporated trajectory graphs for storytelling, and renovated website pages and banner ads. Natalie also has internship experience at GLC Enterprises, LLC, where they worked for an architecture firm focusing on shopping malls and assisted with the design of wayfinding signs and displays.
Natalie Huang completed their Bachelor of Design degree in Visual Communication Design from the University of Washington from 2012 to 2016. Following that, they pursued a Master of Science degree in Human Centered Design and Engineering from the same university, which they completed between 2017 and 2019.
February, 2022 - present
August, 2020