Claudia Ugalde

Claudia Ugalde is a seasoned professional in the fields of marketing and communications, currently serving as Client Director at Purple - Integrated Design & Marketing Agency since February 2024. Prior experience includes a role as Account Director at Weber Shandwick from March 2017 to February 2024, where Claudia managed the brand practice in the Mexico office, collaborating with notable clients such as IKEA México, Nu México, LEGO, and Dyson across various sectors. Claudia’s experience spans several positions, including Account Supervisor and Senior Account Supervisor at Weber Shandwick, and Social Media Specialist at SPACE10. Additional roles in Claudia's career include Account Executive at Edelman and Consultant at Zimat Consultores, complemented by a background in communication roles at Greenpeace and the Cámara de Senadores - México. Educational qualifications include a Licenciatura en Comunicación from Universidad Iberoamericana and various specialized diplomas in marketing and crisis communication.