West Cary Group
Jerry Hefner is a UX Strategist at West Cary Group since November 2022, with extensive experience in digital marketing and user experience design. Previous roles include Senior Digital Marketing Manager at Natural Retreats, where Jerry developed a multi-disciplinary marketing team, and Director of Digital Marketing at WorldStrides, achieving significant increases in user traffic and lead volume. Jerry's career also includes positions at Genworth, Estes Express Lines, Media General, Circuit City, and Tiger Graphics, demonstrating a strong track record in UX research, website optimization, and team leadership. Jerry holds a BFA in Marketing, Graphic Design, and Commercial Art from Old Dominion University.