Natassjia Reid

Natassjia Reid is a marketing professional with a strong background in project management and executive support. Currently serving as a Marketing Coordinator at West Coast Cure since September 2023, Natassjia drives marketing initiatives across 20 regions for over 1,000 SKUs. Previously, Natassjia held the role of Executive Assistant to the Vice President of Business Development at Weedmaps and worked as an Executive Assistant/Project Coordinator at Red Bull Media House, optimizing operations and supporting executive leadership. Natassjia also has experience in program management and organizational development from WME, where efforts strengthened diversity initiatives. Educational qualifications include a Bachelor of Science in Business Administration with a focus on International Business and Entrepreneurship & Innovation from the University of San Francisco.