Richard W.

Director Of Sales And Fitness Operations at West Coast Fitness LLC

Richard W. is an accomplished professional with extensive experience in sales and fitness operations. Currently serving as the Director of Sales and Fitness Operations at West Coast Fitness LLC, Richard oversees operations for 16 Orangetheory franchise locations in Los Angeles. Previous roles include Field Operations Supervisor at Peloton Interactive and various managerial positions at Flywheel Sports, where financial accountability and team leadership were key responsibilities. Richard has also held positions such as Area Manager at Marine Layer and General Manager at Athleta, focusing on operational excellence and talent development. With a background at Nike, where Richard directed substantial teams and managed large budgets, and experience as a Tech Rep for Mizuno USA, Richard offers a strong blend of managerial expertise and industry knowledge, supported by a Bachelor of Arts in Economics from Georgia State University.

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