Rachel Barnard

Head Of Marketing And Campaigns at West Yorkshire Combined Authority

Rachel Barnard serves as the Head of Marketing and Campaigns at West Yorkshire Combined Authority since May 2022, following a progressive career in marketing roles within the organization and other prominent companies. Previously, Rachel held positions including Head of Marketing at Leeds City Region LEP and Senior Marketing Manager at both Leeds City Region Enterprise Partnership and Leeds and Partners. Early career experience includes roles as Champions Coordinator at Marketing Leeds, Account Manager at Gratterpalm and The LAM Agency, and Client Service Manager at CPM United Kingdom. Rachel holds a BA Hons degree in Media Studies and Sociology from the University of Leeds, earned in 1997.

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Leeds, United Kingdom

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West Yorkshire Combined Authority

The Combined Authority (CA) has two major delivery committees: the Investment Committee and the Transport Committee. Other committees have been set up to ensure probity through careful scrutiny of decisions and processes, and strict governance and audit. The CA is responsible for the £1 billion west Yorkshire Plus Transport Fund, and works closely with business in the region through the Leeds City Region LEP to ensure that business and the regional economy is at the heart of the decisions taken. Future strategic groups will be set up to deliver on individual aims, for example on quality public transport. And while the leadership of the CA is from council leaders, local politicians and the public sector, representatives from other partners – including the private sector, other public sector agencies and the voluntary sector – are key to its success.