Kelly Backer (Switzer)

Kelly Backer has a background in marketing and category development, with experience working in various roles at companies such as Wonderbrands, Weston Foods, McCain Foods, and Nielsen. Kelly has led teams in brand marketing, sales strategy, and innovation pipeline development across different product categories such as packaged bread, cakes, retail pizza, and potatoes. Kelly holds a Bachelor of Business Administration (BBA) degree in Marketing from Wilfrid Laurier University.