Vicky Arcos

Vicky Arcos is a seasoned marketing professional with extensive experience in brand management and strategic marketing across various industries, including spirits and cannabis. Currently serving as the Chief Marketing Officer at Westward Whiskey since September 2022, Vicky previously held the role of Vice President Marketing at CANNDESCENT, where significant achievements included launching a new premium cannabis brand and developing a direct-to-consumer strategy. Vicky's past roles encompass leadership positions at MedMen, Constellation Wines US, Bacardi, and L'Oréal, where notable initiatives included managing high-volume brands, driving product launches, and executing innovative marketing strategies. Vicky Arcos holds an MBA from Vanderbilt University and a BA from the College of Charleston.