Linas Zemaitis 📈

Linas Zemaitis has a strong background in marketing and demand generation. Currently, they are working as the VP of Marketing at Whatagraph, a company that allows marketing agencies and teams to create reports quickly and efficiently. In this role, they lead a team of 10 marketers who handle various aspects of marketing including demand generation, product marketing, content, SEO, social media, and partnerships.

Prior to their current role, Linas worked at Brightflag as a Senior Manager in Demand Generation. Linas played a crucial role in scaling the company from $3 million ARR to $8 million ARR and helped raise a $28 million Series B round. Before that, they served as the Demand Generation Manager at Brightflag.

Linas has experience in optimizing conversion rates and growth strategies. While working at Game On Media, they were responsible for hiring and managing a team to optimize user acquisition, activation, and retention conversion funnels for multiple websites. Linas also created and maintained an experimentation roadmap and a library of A/B test results and insights.

Early in their career, Linas worked at GiftsDirect.com / TheIrishStore.com as the Head of Acquisition, where they were responsible for online customer acquisition. Linas successfully managed over 380 online advertising campaigns across various platforms such as Google, Bing, Facebook, and Amazon.

Linas began their career at Cubic Telecom as an Online Marketing Assistant, where they focused on online marketing and successfully grew the monthly PPC budget by 567% while reducing the cost per acquisition (CPA) by 33%.

Overall, Linas Zemaitis has demonstrated expertise in marketing, demand generation, conversion optimization, and online customer acquisition throughout their career. Linas has played key roles in scaling companies, raising funds, and optimizing marketing strategies.

Linas Zemaitis graduated with a Bachelor of Science (Hons) degree in Marketing from Technological University Dublin in 2012. Prior to that, they obtained a Higher Certificate in Marketing from Technological University Dublin between 2007 and 2009. In 2010, they also completed an International Business Course at Karel de Grote-Hogeschool.

In addition to their formal education, Linas Zemaitis has several certifications to enhance their skills and knowledge. These certifications include Marketing Management from CXL Institute obtained in November 2020, Heuristic Analysis Frameworks for Conversion Optimisation Audits from CXL Institute obtained in May 2019, Google Ads Fundamentals from Google obtained in December 2018, Google Analytics Individual Qualification from Google obtained in December 2018, and UX and Conversion Optimization Masterclass with Karl Gillis from Rising Media, Inc. obtained in October 2018.