Leemarie Soto-Hecht

Business Operations Manager, Ecommerce Experience & Global Parcel Strategy at Whiplash

Leemarie Soto-Hecht is a seasoned professional in e-commerce and retail strategy, currently serving as Parcel Operations Manager at Ryder System, Inc. since September 2022. Prior to this role, Leemarie worked as Senior Account Executive at NRI Distribution Inc., managing client relationships for a growing enterprise-level 3PL focused on scalable solutions for prominent apparel brands. Previous experience includes positions as Senior Buyer at VF Corporation, overseeing a $13M men's denim and sportswear business, and Buying Manager at Zappos Family of Companies, where Leemarie led a $50M contemporary denim and men’s apparel department. Earlier career highlights include serving as Wholesale Planner for Ralph Lauren, managing financial and assortment strategies for a significant menswear business. Leemarie holds a Bachelor of Science degree in Advertising Business Administration from the University of Florida.

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