Alexandra Dinsdale

Alexandra Dinsdale serves as the Head of Digital Product at Whitbread since September 2024. Prior experience includes roles at Sweaty Betty from March 2019 to October 2024, culminating as Global Senior Director for Digital Product and User Experience, and previously as Head of Digital Product and Senior eCommerce and Digital Product Manager. Alexandra's earlier career at Unilever spanned nearly a decade from September 2009 to March 2019, with positions including Global Direct to Consumer eCommerce Technology Lead and Digital Marketing Technology Lead for the Global Personal Care Division. Beginning as an IT Graduate Trainee, the journey included diverse placements across strategy, project management, and technology innovation. Additional experience includes an Account Executive role at The Ideas Network from August 2008 to March 2009, focusing on consumer PR. Alexandra holds a 2.1 degree in Biochemistry from The University of Sheffield.