CRM Coordinator

About White Hat Gaming

This role is with the internally owned white-label partner in the B2C division at White Hat Gaming. Under the Superfly Partners umbrella, we operate six regulated online casinos using the full White Hat Gaming product suite across the markets and jurisdictions we operate within

White Hat Gaming is a state-of-the-art iGaming platform providing a secure, scalable and flexible modular Casino and Sportsbook Player Account Management solution. We offer operators choice, from our proprietary Player Account Management (PAM) to a full white-label solution. WHG provides market-leading content including Kambi Sportsbook, CRM tools, all payment options, and more than 3000 games from 120 leading games providers.

With over 500 talented colleagues from around the world, we offer a dynamic, collaborative environment where your ideas can flourish alongside industry leaders. Join us and be at the forefront of iGaming innovation!

In Summary:

In this role you will be part of the team that manages six online casino brands across MGA and UKGC licences under the umbrella of Superfly Partners. As CRM Coordinator you will collaborate with and support your colleagues with the execution of high quality CRM material and campaigns across all our markets, communication channels, and brands.

As your experience and understanding of our tools and ambitions increase over time due to your natural curiosity and desire to learn, you will consistently take on additional responsibility and ownership of tasks and campaigns

Your day to day:

• Plan and coordinate content creation and delivery with internal stakeholders for campaigns

• Build and schedule marketing material in multiple languages across marketing channels such as: email, SMS, push notifications, on-site pop-ups, etc.

• Assist manager and stakeholders with data collection for campaign analyses

• Set up bonuses in back-office to support campaigns and CRM activities

• Set up ad hoc and automated campaigns from beginning to end including scheduling and target groups

• Coordinate closely with the VIP team

What we are looking for:

The optimal candidate already comes with some experience within online casino marketing and CRM and has:

• Basic html knowledge

• Project management and coordination skills

• An analytical mindset

• Experience building emails in CRM systems, preferably Exact Target

• Experience with Optimove

• Business fluency in English. Other native language skills can be an advantage

• A flair for being proactive and an eye for details

On a more personal level, you have a positive mindset and understand the benefits of proactive communication and cooperation with colleagues. You also have a natural curiosity that results in a hunger for learning and understanding the output of our activities and the context you and we operate in, even outside your area of responsibility.

How we approach things:

• Dynamic Medium-Sized Environment: We have a can-do ethos, where innovation is encouraged, and action is valued.
• Core Values at Heart: We live by Teamwork, Innovation, Trust, and Integrity in everything we do.
• Results-Oriented Focus: We prioritize getting things done while supporting each other to reach both collective and individual goals.
• Open Collaboration: Our open-door policy fosters collaboration across all levels and departments, where ideas flow freely.
• Global Team: We are truly a global team with people from various countries and cultures contributing to our success.

What we offer:

• A remote and flexible working schedule.
• Generous time off varied based on the country of residence.
• Discretionary annual performance bonus
• Training and other learning & development opportunities to support you through your career progression.
• Hardware & Software allowance or work equipment is provided to make sure you have all the right tools to get the job done.
• Various well-being programmes and initiatives.

Everything about WHG won't fit into a job ad, want to find out more about working with us? Apply to get the conversation started. 

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