Armed with a degree in English and Communications, Allison, a Valedictorian, graduated from California State University, Bakersfield, and soon began teaching English and writing at a community college in southern Oregon. Her career would take a dramatic turn after she and Scott purchased the Oregon Bed and Breakfast Directory in 1994. Suddenly the teacher added former to her title and assumed the role of guidebook publisher.
Within six months, she and Scott transitioned the publication from a printed guidebook to an online directory after witnessing how the world wide web was changing how society operated. Soon after, the twosome launched the first digital marketing agency for the bed and breakfast industry working with innkeepers across North America.
White Stone Marketing was founded in 2002 and was an extension of what the couple had already established, a marketing resource for independent hoteliers to boost their visibility and revenue through internet marketing, web design, reputation management, and more. It only seemed natural that wedding and special event venues would become another component of the business.
Allison’s creative energy coupled with her business sensibilities instills confidence in her clients. She leads the creative team at White Stone Marketing overseeing the design and execution of marketing plans to deliver a product of excellence.
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