Gregory Birdsell

Wholesome Sweeteners is a way for us to live our principles while also enjoying the common love of wonderful cuisine. We are a farming and baking family that prefers to make and bake the best. From the no-compromise quality of our products to the way we do business, we prioritise people. to provide baking ingredients and make everyone's livesbetter. They were the first to introduce Fair Trade sweeteners to the United States, as well as to establish Fair Trade standards for sugar, agave, and honey, and we've always led the way when it comes to producing high-quality goods while respecting the people who make them possible.