Diana Arena

Diana Arena has extensive experience in marketing and customer success roles. Diana is currently the Vice President of Marketing at WholesomeCo Cannabis since May 2021. Prior to that, they worked as the Senior Director of Marketing at The Parent Company from September 2019 to May 2021. Diana also held the position of Partner Marketing at Wilson Electronics from March 2019 to September 2019.

Before joining Wilson Electronics, Diana worked at Experticity from September 2014 to January 2018. During their tenure, they held various roles, including Head of Customer & Product Marketing, Sr. Director of Customer Success, and Director of Customer Success. Diana managed the customer success team, collaborated with marketing and sales teams to drive growth, and achieved a high customer retention rate and revenue growth.

Diana has also worked at L'Oreal, where they held the positions of Director of Customer Marketing from January 2014 to September 2014 and Senior Customer Marketing Manager from February 2012 to December 2013. In these roles, they developed marketing strategies and programs for major retail partners, driving cross-category purchase and achieving annual goals.

Additionally, Diana has experience in trade marketing and category management at Beiersdorf from January 2009 to February 2012. Diana collaborated with various teams to communicate marketplace insights, support innovation pipeline, and ensure strong relationships with retail partners.

Earlier in their career, Diana worked at IRI as a Client Solutions Manager, managing the PepsiCo/Gatorade account. Diana also worked at The Nielsen Company as an Associate Client Manager, providing sales support for the Colgate Palmolive account. Diana started their career as a Category Manager at Advantage Sales & Marketing.

Overall, Diana Arena has a strong background in marketing, customer success, and trade management roles, with a proven track record of driving growth and achieving results for the companies they have worked with.

Diana Arena attended the University of Utah - David Eccles School of Business from 1999 to 2003. Diana received a Bachelor of Science (BS) degree in Marketing.