Mike Sanderson

Mike Sanderson is an accomplished Senior Product Manager at Whyte Bikes Limited since November 2021, contributing to the growth of a prestigious British cycling brand. Prior experience includes serving as Chief Strategy Officer at The Rider Firm, where Mike led product development and marketing for private-label bike brands, and a Senior Developer role at GO Outdoors, managing in-house bike brands and achieving significant industry recognition. Earlier roles include Buyer at GO Outdoors and Product Manager at Raleigh UK Ltd, focusing on European brand management for Diamondback bicycles. Mike's career began as a Project Manager at C&P Medical, with a focus on veterinary products. Mike holds a Bachelor of Applied Science in Computer Aided Product Design from the University of Portsmouth.