Shelly Coleman-Martins

Shelly Coleman-Martins is the Vice President of Strategic Communications & Marketing at Wichita State University. Shelly has over 20 years of experience in marketing and communications, with a focus on higher education.

Shelly began their career at Wichita State University in 2012 as the Director of Marketing for the Rhatigan Student Center (RSC). In this role, they were responsible for establishing an overall campaign to promote the RSC and its occupants. Components of the campaign included strategy, research, advertising, public relations, online, graphic design, brainstorming, promotions, photography and more. Clients supported by the department included Student Involvement, University Bookstore, the William H. Smith Bowling (wRECk) Center and others.

In their current role as VP of Strategic Communications & Marketing, Shelly is responsible for leading the university’s marketing and communications efforts. Shelly oversees a team of professionals who develop and implement integrated marketing campaigns that promote Wichita State’s image and brand. Shelly also manages the university’s social media presence and oversees internal and external communications.

Under Shelly’s leadership, Wichita State University has seen a significant increase in its visibility and reputation. Shelly has helped to position the university as a leading institution of higher education in Kansas and beyond.

Shelly Coleman-Martins has a MBA in Business from Baker University and a BA in Communications from Newman University. Shelly is certified from the CITI Program in Students - Class projects and Wichita State University in Human Resource Management: Designing Jobs.

They are on a team with Andrew Schlapp - Executive Director, Government Relations & Strategy, Linnea Glenmaye - AVP for Academic Affairs, and Darron Boatright - Director of Athletics. Their manager is Richard Muma, President.