Craig Birch

Craig Birch is an accomplished sales professional with extensive experience in the e-commerce sector, currently serving as Head of Sales for Adobe Commerce and related platforms at Williams Commerce, and as Head of Sales EMEA at Cloudfy. Birch has played a pivotal role in supporting online merchants and B2B SaaS initiatives while leading diverse teams and projects across various platforms including Drupal, Wordpress, and BigCommerce. Additionally, Birch founded Within Ecommerce, specializing in collaboration and technology in the e-commerce landscape. Previous roles encompass significant contributions to organizations like Youwe and Two Jay, alongside founding endeavors in web design and media. Birch's career also includes a notable position at Santander UK, where leadership in mortgage retention was established.