James Bower

James Bower has a strong background in commercial and marketing roles within the racing industry. James currently serves as the Commercial Director at Williams Racing, where they lead the partnership sales and management teams. Prior to this, they worked at McLaren Racing, starting as the Strategy Director, Marketing & Commercial and later as the Director, Brand Partnerships at McLaren Group. In these roles, they were responsible for securing partnerships, managing business development opportunities, and overseeing event activation and partner prospects. James also gained experience in marketing and sales support at Software AG and Hewlett-Packard earlier in their career.

James Bower has a BA (Hons) in Marketing & Innovation from The University of Huddersfield, which they obtained from 1999 to 2004. In 2019, they completed a Marketing Week Mini MBA and in 2020, they completed a Marketing Week Mini MBA with a focus on Brand Management.