Mariela Romani

Mariela Romani has a diverse work experience spanning over two decades. Mariela has held various marketing and brand-related roles in notable companies. Mariela'scurrent role is as the Brand Lead for Villa Maria Wines - New Zealand at Winebow since September 2021. Prior to this, they worked at Santa Margherita USA as the Brand Lead for the Santa Margherita Wines Portfolio from 2020 to 2021.

In 2019, Mariela was the National Director of Field Marketing at Acreage Holdings, a US-based cannabis firm. Mariela also served as the Southeast Regional Marketing Director at the same company.

Before that, they were the Director of Trade Marketing and Activation at Tequila Casa Dragones, a luxury tequila company, where they developed channel strategies and implemented marketing initiatives.

Mariela has also worked at Pernod Ricard as the National Trade Marketing/Brand Activation Marketing Manager, managing the development and delivery of integrated retail and experiential programs.

Prior to that, they worked at Bacardi as a Field Marketing Manager, managing local marketing initiatives for key brands.

Mariela also has experience in the beverage industry, having worked at MillerCoors as a Retail Marketing Manager for Miller Lite, and in the cosmetics industry as an Area Business Manager at Shiseido Cosmetics.

Mariela started their career at Swatch Group as a District Sales Manager. Throughout their career, they have demonstrated expertise in brand management, marketing strategy, trade marketing, and retail brand programs.

Mariela Romani holds a Bachelor of Science (BS) degree in Marketing from Saint Joseph's University. Mariela also obtained a Master of Business Administration (M.B.A.) degree in Marketing from American Metropolitan Jobs and a Master's degree in Marketing from Inter American University of Puerto Rico. Additionally, Mariela has acquired several certifications in various marketing areas, such as strategic thinking, eCommerce fundamentals, social media marketing, and branding, through LinkedIn.