Emilia Lara

Emilia Lara has a diverse work experience in the field of marketing and advertising.

Emilia is currently working as the International Field Marketing Director for the Americas Region at Wingstop Restaurants Inc. Emilia'sresponsibilities in this role are not specified.

Prior to joining Wingstop Restaurants Inc., Emilia worked at Pizza Hut from 2018 to 2020. Here, they held the position of Marketing Manager for Pizza Hut in Latin America, Caribbean, and Iberia. Emilia'srole involved driving the development of regional marketing calendars, advertising campaigns, brand positioning, and food innovation. Emilia also conducted consumer studies to support product development and improve brand health. Additionally, Emilia led the strategic development of co-branded partnerships.

Before Pizza Hut, Emilia worked at JCPenney from 2001 to 2017 in various roles. These include Senior Copy Manager, Senior Manager of Hispanic Marketing Strategy and Planning, Senior Manager of Brand Synergy, Project Manager of Multicultural Marketing, Advertising Creative Project Manager for Hispanic Marketing, and Senior Advertising Project Specialist. Emilia'sresponsibilities involved developing content strategies, executing marketing plans, managing advertising agencies, overseeing creative execution, and providing multicultural marketing expertise.

Emilia also has experience from their time at EPA Home Centers from 1999 to 2000 as a Marketing Promotions Manager, where they optimized promotional and media strategies and implemented PR initiatives and CRM programs.

Emilia began their career at RadioShack, where they worked as a Marketing and Advertising Manager from 1993 to 1998. In this role, Emilia was responsible for executing marketing and promotional plans, managing the event calendar, product mix, pricing, and advertising budget.

Overall, Emilia Lara has extensive experience in marketing and advertising, with a focus on brand management, strategic planning, and creative execution.

Emilia Lara obtained a Graduate Certificate in Advanced Marketing from Southern Methodist University - Cox School of Business in 2005-2006. In 2017-2018, they completed a Digital Marketing Certificate Program from Southern Methodist University, specializing in Digital Marketing, Branding & Communications. Additionally, Emilia obtained a Bachelor of Business Administration (BBA) degree in International Business/Management from Northwood University in 2000-2001. Emilia also holds additional certifications in Agile Marketing Foundations and Excel: Analyzing Your Marketing Performance, obtained in 2018 from LinkedIn.