Friederike Martens

Friederike Martens currently holds the position of Head of Sales Excellence and Transformation Europe at Wipro, with a prior role as a freelance consultant since April 2019. Martens has extensive experience in sales operations and business management, having worked at Amazon Web Services as Head of EMEA Public Sector Business Operations and ProGlove as Senior Director Global Sales, Business & Marketing Operations. Other notable positions include COO for Lagardère Travel Retail overseeing multiple countries and Senior Director at Monster Worldwide, managing operations across Central Europe. Martens has a robust background in business process improvement, personnel management, operational strategy, and sales planning, supported by a degree in Business Administration with a focus on event and congress management.