Federico Salina

Federico Salina is an accomplished professional with extensive experience in the digital commerce and retail sectors. Currently serving as Industry Lead - Direct to Consumer at Retex since January 2024, Federico also co-founded Witailer in September 2017, where leadership has driven the company from inception to 80 employees and over €1 billion in e-commerce sales, along with managing a €20 million annual retail media budget. Prior to these roles, Federico held various positions at Amazon from March 2013 to August 2017, including Senior Business Manager focused on beauty and health products, and Vendor Manager for FMCG. Earlier experience includes business development at Coca-Cola HBC and founding a marketing platform for SMEs. Educational credentials include a Master's degree in Marketing from Università Bocconi and a Bachelor's degree in Economics and Foreign Languages from Università Cattolica del Sacro Cuore.