Luis M. Castañeda

Luis M. Castañeda is a seasoned professional in digital marketing and sales, currently serving as a Partner at Wizard of Ads™ since October 2020, specializing in Google Ads campaigns that drive sales and optimize digital marketing spend. As the Owner/Consultant of IncentiVentas since July 2010, Castañeda has built a successful consulting business, assisting over 30 recurring clients in enhancing their Google Ads campaigns and online presence. Previous experience includes key leadership roles such as Publication Manager at Grupo Lund and Managing Director at Thomas/Lund Mexico, where Castañeda developed strong operational and sales strategies. Castañeda also has a background in sales management at Motorola de México and holds an MBA in Marketing from the University of Notre Dame, complemented by a BS in Electrical Engineering from ITESO Universidad Jesuita de Guadalajara.