Jane Novikova

Jane Novikova is the Co-Founder of Wizerlink, a Sales Growth agency that employs scientific methods to enhance predictability in dynamic digital environments, with expertise in over 100 projects across 12 markets. Prior to Wizerlink, Jane co-founded 2SKIN, a brand offering designer temporary tattoos for self-expression. Jane has held key roles in brand management at Coty Inc. for Gucci and McQueen fragrances and at Procter & Gamble, where responsibilities included managing the Lacoste brand, leading innovative marketing initiatives, and overseeing talent supply management. Jane's academic credentials include an Executive MBA from Quantic School of Business and Technology and a Specialist degree in Economics and Business Administration from Saint Petersburg State University, supplemented by international studies in Spain and Finland.