Joanna Licherdell

Joanna Licherdell is an accomplished social media manager and marketing professional with extensive experience in developing social media strategies and enhancing brand engagement. Currently serving as the Social Media Manager at Baptist Health since July 2019, Joanna has played a crucial role in systemwide social media initiatives. In addition, Joanna holds multiple positions, including Social Media Manager at Wolfson Children's Hospital and SocialMedia.org Health, where Joanna also serves as Board Chair. Prior experience includes a position as Marketing & Communications Specialist at Florida Family Insurance, where Joanna managed marketing materials and web presence, along with roles in product coordination and buying at various companies. Joanna earned a Bachelor of Science in Business Administration with a focus on Marketing from the University at Buffalo.