Karen Demello

Karen DeMello is an experienced leader in digital media and marketing, currently serving as the Head of Digital Media Business Operations and previously as Head of Media Decisioning, Delivery & Execution at WooliesX since October 2020. Prior to this, Karen held the position of Senior Direct Marketing Manager for Woolworths Rewards, focusing on member engagement and data-driven strategies from August 2016 to October 2020. Karen's diverse experience includes roles such as Project Manager/Business Analyst at Luxottica Retail Australia, Group Account Director at Global Red Australia Pty Ltd, and Senior Retention Marketing Manager at News Corp Australia. With a strong background in direct marketing and customer engagement across various industries, Karen has successfully implemented strategic initiatives that enhance retention, acquisition, and overall brand growth.