Makenzie Martin

Makenzie Martin is an accomplished marketing professional with extensive experience in product marketing and strategy. Currently serving as the Director of Growth Product Marketing at Workiva since June 2022, Makenzie leads the product marketing strategy for the company's internal incubation engine, significantly contributing to revenue growth through market opportunity identification. Prior to this role, Makenzie held senior marketing positions at OpenGov Inc., focusing on go-to-market strategies for critical financial solutions, and at Ceterus, where strategic realignment efforts were implemented to enhance service offerings and reduce customer churn. Makenzie's earlier experience at Blackbaud encompassed leading healthcare marketing initiatives and achieving significant sales growth across various product lines. A graduate of the University of South Carolina with a Bachelor's Degree in Social Work, Makenzie has consistently demonstrated a commitment to leveraging market insights to drive business success.