Avital Sobol

Avital Sobol is currently the VP of Marketing at Workiz. Prior to that, they served as the Marketing Director at eToro from April 2016 to May 2021.

eToro is the world’s leading social trading platform. Founded in 2007, it had since won 6 Fintech awards and attracted over 9 million users from over 140 countries. eToro has over 500 employees in offices in Tel Aviv, London, Moscow, Sidney, Shanghai, Larnaca and other locations worldwide. Never resting, eToro is constantly expanding its investment offering, adding Cryptocurrencies in 2017 and 2018, the ability to trade thousands of stocks, and had introduced “CopyFunds” in 2016 - Thematic portfolios powered by eToro’s leading investors and cutting-edge artificial intelligence.

As the Director of Marketing Operations in eToro, Avital Sobol was responsible for heading the corporate strategy development and its implementation across all available marketing channels in over 140 countries. This required extensive exposure to international advertising in multiple languages and markets. It forced their to understand the cultural nuances of eToro’s source markets and to know exactly how to carefully position our brand.

During their time at eToro, Avital Sobol was responsible for:

* Foster, maintaining and developing strategic partnerships with industry stakeholders.

* Bringing strategy and functional expertise to eToro’s core areas of performance marketing, content creation and multi-media production, ensuring the company stays best-in-class.

* Researching and analysing consumer insights. Expanding brand exposure by streamlining consumer journeys and dealing with consumer barriers.

* Developing integrated Marketing channels, creating unique value proposition to end users, both B2C and B2B.

* Applying creative thinking while working under pressure and addressing ad-hoc needs.

Avital Sobol has a Bachelor's degree in Economics and Communication from Tel Aviv University. Avital also has a Master of Business Administration (MBA) in Marketing from the College of Management Academic Studies.

They are on a team with Roi Atias - Head of UX/UI, Yoni Balan - VP, Partnerships & Business Development, and Or Rozenberg - Head of Content. Avital Sobol reports to Didi Azaria, CEO.