Paulo da Silva

Paulo da Silva is an experienced manager specializing in demand generation and search media at Workleap, leading a team in a $100M ARR SaaS company. Responsibilities include developing and executing marketing strategies, managing budgets for paid media, and enhancing campaign processes for improved efficiency. Paulo successfully revamped SEO content processes in a previous role, achieving a threefold increase in content production and implementing effective SEO strategies for various clients at Optimo SEO. With a strong engineering background from Concordia University and a certification in Agile Project Management from McGill University, Paulo possesses a diverse skill set combining technical expertise and marketing acumen.