Nicole Hayes

Nicole Hayes is an experienced professional in marketing and enablement, currently serving as the Director of Global Enablement at WorkSpan since December 2022. Prior to this role, Nicole held the position of Global Digital and Partner Enablement Leader at EDB, focusing on developing strategies to enhance partner engagement and brand awareness. A lengthy tenure at IBM from December 2001 to 2020 included roles such as Senior Marketing Manager, where Nicole was instrumental in driving brand awareness and generating leads for the Global Data and AI Services organization. Additional roles at IBM encompassed Go to Market Manager, Marketing Communications Program Manager, and Data Management Skills Marketing Leader, showcasing proficiency in digital marketing and client success. Earlier career experiences include leadership positions in training and certification marketing at Informix Software, Ardent Software Inc., and VMark Software. Nicole holds a Bachelor of Science in Business Administration, with a focus in Marketing from Stonehill College.