Alicia Cardenas

Director, Demand Generation And Growth at WorkTango Inc.

Alicia Cardenas has a diverse range of work experience. Alicia currently works as a Marketing Operations Manager at WorkTango Inc. Since joining in October 2022, they have been responsible for managing marketing operations.

Before that, Alicia worked at Stream Creative from June 2021 to September 2022. In this role, they served as the Technology & WebOps Lead, developing marketing plans, campaigns, and websites for clients. Alicia also implemented complex automated workflows and custom Sales pipelines.

Prior to Stream Creative, Alicia was the Founder of velkominn, a marketing agency, from January 2014 to May 2021. Alicia'sresponsibilities included creating sales and marketing plans and developing and designing multiple websites using CMS platforms like Wordpress, HubSpot, and Squarespace.

From April 2019 to October 2020, Alicia worked as the Director of Marketing at Frontdesk, a hospitality startup. Alicia started as a Marketing Manager and was promoted to Director, leading marketing and inventory distribution on various platforms like Airbnb, Vrbo/HomeAway, Expedia, and Booking.

Alicia was also an Official Member of the Forbes Communications Council from August 2019 to August 2020.

Alicia gained experience as a Sales and Marketing Specialist at WHR Group Employee Relocation from December 2017 to April 2019. In this role, they focused on web design, lead generation, social media, and SEO. Alicia also led the proposal response team.

Alicia briefly worked at The Legend Clubs in various communication roles, including Director of Communications, Communications Manager, and Social Media Manager, from March 2012 to November 2013.

Earlier in their career, Alicia worked at Roots Salon as a Level III Front Desk/Wedding Supervisor from July 2011 to March 2012. Alicia provided customer service, drove sales, and managed appointments.

Alicia also served as a Marketing and Social Media Strategist at AmeriSign & Graphics, where they launched a social media training program, increased brand awareness, and managed promotions from September 2010 to July 2011.

Overall, Alicia's work experience spans various marketing and communication roles, showcasing their expertise in marketing operations, website development, sales, and project management.

Alicia Cardenas holds a High School Diploma from Divine Savior Holy Angels High School. In addition to their formal education, they have obtained various certifications including Mailchimp Foundations Certification from Mailchimp in April 2021, Asana Ambassador certification from Asana in February 2021, Inbound certification from HubSpot Academy in May 2023, SEO certification from HubSpot Academy in May 2023, Inbound Marketing certification from HubSpot Academy in August 2021, Service Hub Software certification from HubSpot Academy in August 2022, HubSpot Marketing Software certification from HubSpot Academy in July 2022, and Google Ads Search Certification from Google in June 2020.

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Timeline

  • Director, Demand Generation And Growth

    March 1, 2024 - present

  • Senior Marketing Operations Manager

    July 1, 2023

  • Marketing Operations Manager

    October, 2022