Soo Song

Soo Song is a Senior Manager of Marketing & Platform at World Innovation Lab. Prior to this, they served as a Growth Marketing Manager at Twitter from March 2021 to March 2022. In this role, they were responsible for strategic onsite conversion optimization and email retargeting for mid-size to enterprise clients across e-commerce, subscription, B2B, and lead gen industries.

Before their time at Twitter, Soo was a Brand Marketing Strategist, Media & Acquisition at Squarespace from May 2019 to February 2021. In this role, they managed and oversaw the global Brand media strategy and execution for Paid Content, Direct Display, OOH, Print marketing channels, working cross-functionally with Performance, Product Marketing & Data Science teams.

Prior to Squarespace, Soo worked as a Digital Marketing Strategy Manager, Customer Success at Wunderkind from July 2017 to April 2019. In this role, they served as a strategic onsite conversion optimization and email retargeting expert for mid-size to enterprise clients across e-commerce, subscription, B2B, and lead gen industries.

Soo began their career in 2016 as the HBSA VP of Technology & Communications at the University of California, Berkeley, Haas School of Business where they held the position for just over a year before moving on to Wunderkind.

Soo Song majored in business administration at the University of California, Berkeley, Haas School of Business. Soo then worked in the business administration field for several years.

Soo Song reports to Vicky Shum, Partner, Operations & Marketing.