Alexandre Auspitz

Alexandre Auspitz has a diverse work experience spanning from 2002 to 2018. Alexandre started their career at Pixmania Group, where they held various roles including Online Traffic Manager, Products Database Manager, and Purchasing Manager for Mobile Phones. During their time at Pixmania, they developed a non-existing product category into a 24M Euros business and signed contracts with major distributors and manufacturers.

In 2008, Alexandre worked as a Consumer Marketing Intern at RJ Reynolds, where they developed a direct mail strategy to convert competitive adult tobacco consumers. Alexandre also created communication flow targeted towards younger consumers to establish a social relationship and emotional connection.

From 2009 to 2012, Alexandre worked at UNC Athletics & Wachovia as a Marketing Consultant, where they analyzed data on in-stadium marketing and presented recommendations to the organization. Alexandre also designed and implemented surveys to gather attendees' feedback.

Alexandre then joined Lulu Enterprises, Inc. as a Senior Manager, where they grew and managed international markets and handled a $14.5M international P&L.

From 2011 to 2012, they served as a Board Member at the French American Chamber of Commerce - North Carolina.

In 2012, Alexandre joined Barnes & Noble as a Senior Marketing Manager, overseeing digital content activities and sales in Europe, Australia, and Canada. Alexandre also built and managed a team of international merchandisers and defined cross-content marketing strategy.

Lastly, from 2015 to 2018, Alexandre worked at Worldline Global, first as a Global Brand Manager and later as the Head of Global Brand Management.

Overall, Alexandre Auspitz has a strong background in brand management, marketing strategy, and international market development.

Alexandre Auspitz pursued a Bachelor of Business Administration degree in Marketing from OMNES Education between 1999 and 2002. Following this, they obtained a Master of Business Administration degree with a focus on Strategy, Marketing, and General Management from UNC Kenan-Flagler Business School from 2007 to 2009.