Kwai Chi is a seasoned professional with extensive experience in marketing, social media management, and digital strategy. As the CEO of Power of Chi since June 2019, Kwai Chi has successfully spearheaded the digital transformation of the Italian jewelry retailer Booth & Booth, among other initiatives. Kwai Chi founded an award-winning agency and serves on the GSD Board for the Conscious Advertising Network, focusing on ethical training in advertising. With a significant online presence as a lifestyle and food influencer, accolades include being the #1 Parent Blogger and a top food Instagrammer in the UK. Previous roles include Marketing Director at Elbaite, Principal Social Media Manager at Intuit, and director positions with The Social Partners, showcasing a strong track record of campaign success and client engagement. Kwai Chi holds a Master's degree in Marketing from King's College London.

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