Severina Cartwright

Severina Cartwright serves as a Senior Lecturer (Associate Professor) in Marketing and Global Opportunities Academic Lead at the University of Liverpool Management School since October 2018, also holding roles as a Visiting Professor at Pforzheim University and Freeman at Marketors' Company. With extensive experience in marketing education, Severina has lectured on various aspects of B2B marketing, digital marketing, and strategic social media engagement across multiple institutions, including Coventry University and the University of Bath, where a PhD in Management with a focus on marketing was attained. Additionally, experience includes roles such as European Channel Marketing Executive at ACCO Brands and part-time research project manager at Onno Media Limited, underlining expertise in marketing strategy, brand awareness, and sales promotion within diverse markets.