Luiza Piffero

Luiza Piffero currently serves as a Marketing Specialist at Worten Portugal since October 2024. Prior to this role, Luiza Piffero worked at Pmweb from June 2018 to August 2024, holding various leadership positions in CRM, including Consultora de Negócios, Coordenadora de Strategic Services, and Líder de Strategic Services. Responsibilities included team management, client engagement, strategic planning for lifecycle marketing, and operation of tools such as Oracle Responsys and Salesforce Marketing Cloud. Earlier experience includes roles in communication project management at G|5 and Paim Comunicação, and marketing internships at e21 Agência de Multicomunicação and Co.De. Luiza Piffero holds multiple qualifications, including a specialization in Marketing Intelligence from NOVA IMS and Design Thinking & Innovation from Miami Ad School Madrid.