Chelo Martinez

Chelo Martinez currently serves as the Chief Digital & eCommerce Officer at WOW Concept, focusing on urban and contemporary fashion. With extensive experience in digital transformation and eCommerce management, Chelo has held pivotal roles including Member Chief Digital Officer at Chiefs and Master Teacher at LCI Education, specializing in social media and eCommerce. Previous leadership positions include Head Of eCommerce at Hasbro, Head Of Ecommerce & CMO at BDBA, and Chief Marketing Officer at Beabloo. Chelo has contributed to various sectors, enhancing digital strategy and initiating successful campaigns for prestigious brands such as Stella McCartney and Disney. Chelo's educational background includes multiple advanced courses in marketing and business from esteemed institutions.