Alexa Colasurdo Baltazar

Alexa Colasurdo Baltazar has a diverse work experience in marketing and digital roles. Alexa is currently employed as a Conversion Rate Optimization Manager, Lead at WP Engine since November 2023. Prior to that, they worked as a Growth Marketing Manager specializing in Conversion Rate Optimization at Pendo.io from June 2021 to November 2023. Before that, they served as a Marketing Data Scientist at SAS from April 2019 to May 2021. Alexa also gained experience as a Director of Client Digital Marketing at Etix from June 2016 to March 2019, a Digital Marketing Specialist at Live Nation Entertainment from June 2015 to June 2016, and a Marketing Assistant at Durham Performing Arts Center from December 2015 to May 2016. Alexa held the role of Director at Relay For Life of UNC from May 2013 to April 2015. Additionally, they completed internships as a Trade Marketing Intern at Newell Rubbermaid in 2014 and as a Social Media Marketing Intern at UNC Housing in 2014. Alexa began their career as a server at Baileys Pub and Grille from July 2013 to December 2013.

Alexa Colasurdo Baltazar completed their education with a Bachelor of Science (B.S.) degree in Business Administration, specializing in Marketing & Sales Concentration, from UNC Kenan-Flagler Business School in 2015. Prior to that, they attended the University of North Carolina at Chapel Hill from 2011 to 2015, where they also pursued a Bachelor of Science (B.S.) degree in Business Administration. Alexa completed their high school education at Sanderson High School from 2008 to 2011. In addition to their academic degrees, Alexa has obtained various certifications, including SQL for Data Science from the University of California, Davis in 2021, Google Ads Video Certification in 2020, and Google Adwords Certification in 2018. Alexa has also received certifications in Google Analytics, SPIN Selling, and Bloomberg Essentials, among others.