WPP Media
Chan Ton-That serves as the Chief Strategy Officer for EssenceMediacom France at WPP Media, a position held since March 2023, where responsibilities include leading strategy and media planning while driving company transformation in data-driven practices. Prior to this role, Chan was the Chief Strategy Officer at ESSENCE France from September 2017 to April 2023, focusing on performance-driven media and marketing strategies for high-profile clients such as Google and Uber. Additional leadership roles have included Global Chief Strategy Officer for CHANEL and Head of Integrated Communication Strategy at VML Paris, where Chan emphasized digital transformation. Previous experience spans notable companies like Publicis Groupe and BoBun Consulting, providing strategic marketing communication for major brands including LVMH and Nestlé, along with a rich background in various advertising agencies such as TBWA and Leo Burnett.
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WPP Media
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Media is changing. So are we. We are WPP's global media collective, built for the AI era. We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.