Michael Darling

Michael Darling is a seasoned professional in data product management and business intelligence with extensive experience in leading analytics teams across various industries. Currently a Senior Director at WWE, Michael oversees a data product portfolio generating $1 billion in annual revenue and manages a cross-functional analytics team supporting multiple business units. Previously, at ADT, Michael directed the business intelligence team focused on enhancing customer experience through machine learning and insights, and established the company's first analytics engineering discipline. Michael's earlier roles include leadership positions at Brinks Home and TXU Energy, along with foundational experience in people analytics at Alliance Data. Michael holds a Master of Science in Economics from the University of Oklahoma, an MBA from The University of Texas at Arlington, and a Bachelor's in Finance from Dallas Baptist University.