Carlton Parsons

Carlton Parsons has a diverse work experience in the field of marketing operations. Their most recent role was as a Marketing Operations Consultant at Xage Security, starting in June 2023. Prior to this, they worked as a Marketing Ops Manager at ReversingLabs from March 2022 to April 2023. In this role, they implemented various marketing initiatives and improved pipeline performance.

From August 2019 to March 2022, Carlton worked as a Digital Marketing Specialist at Martin's Point Health Care. Carlton was responsible for managing the flow of new features, content, and analytics to the organization's website. During this time, they also focused on expanding the marketing digital stack and improving efficiency.

Before that, Carlton worked at Certify, Inc. from 2014 to 2019. In this company, they held two roles. Firstly, they worked as a Marketing Operations Specialist from January 2018 to August 2019. In this role, they provided insight into successful campaigns and marketing technology through Salesforce and other marketing tools. Secondly, they worked as an Online Marketing Coordinator from June 2014 to January 2018, where they managed and executed campaigns in various channels and assisted in managing social media channels.

Prior to their work at Certify, Inc., Carlton worked as a Data Coordinator at Auto Europe Car Rental for a brief period in 2014. Here, they provided data reports and analysis to the marketing team.

Carlton's journey in marketing began with a Marketing Internship at Great Local from July 2013 to March 2014. In this role, they assisted in creating and executing various marketing strategies and conducted market research.

Overall, Carlton has gained expertise in marketing technology, data analysis, campaign management, and implementing marketing initiatives.

Carlton Parsons earned a Bachelor of Science (B.S.) degree in Marketing from the University of Southern Maine, where they studied from 2009 to 2013. In addition to their degree, they obtained the Inbound Certification from HubSpot in April 2019 and the Google Analytics 4 Certification from the Google Digital Academy (Skillshop) in May 2023.