Sendil A B

Sendil A B has a diverse work experience spanning over twenty years. Most recently, they worked as the Head of Digital Analytics at Xerago from February 2023 to the present. Prior to that, from May 2022 to February 2023, they were a Data Scientist at Aaum Research and Analytics Pvt Ltd. From August 2019 to May 2022, Sendil worked as an Independent Data Scientist. Sendil held various roles at Elsevier from March 2010 to August 2019, including Strategist and Strategy Analyst. Additionally, they worked as a Strategy/Finance Intern at eXubrio Group LLC and as an Investment Research Intern at JMLV Wealthplanning, both in 2009. In 2008, they served as a Commercialization Consultant at Research Foundation of SUNY. Sendil's early career included Manager-Business Development at Tata Motors from September 2005 to September 2007 and Senior Engineer at Ashok Leyland from July 2002 to September 2005.

Sendil A B has a diverse education history in the fields of finance, data science, machine learning, and engineering. In 2009, they obtained an MBA in Finance from the University at Buffalo School of Management, The State University of New York. In 2020, Sendil completed a PG Diploma in Business Analytics and Business Intelligence from The University of Texas at Austin, focusing on data science and artificial intelligence. Additionally, in the same year, they earned a Master's degree in Data Science and Machine Learning from Great Lakes Institute of Management. Prior to these degrees, Sendil acquired a Management Development certification from T A Pai Management Institute, Manipal in 2004. Sendil also holds a Bachelor's degree in Mechanical Engineering from the University of Madras.

Sendil has further expanded their expertise through various certifications. Notably, they completed courses such as "Introduction to Data Engineering" and "Introduction to Shell" at DataCamp in 2022. In 2023, they obtained certifications in "SEO Principles: An Essential Guide for Beginners" from Semrush and "Introduction to Data Studio" from Grow with Google - Data Analytics. Other certifications include "Google Analytics for Beginners" from Google Digital Garage and "Introduction to Natural Language Processing in Python" from DataCamp in 2021. Furthermore, Sendil has acquired certifications in marketing analytics, market basket analysis, social media analytics, and AWS machine learning, among others.