Ricarda Rüb

Ricarda Rüb is an experienced professional in retail and marketing operations, currently serving as the Director of Retail Operations Germany at Xiaomi Technology since September 2020. In this role, Ricarda Rüb oversees various aspects including point-of-sale operations, retail go-to-market strategies, training, trade marketing, Mi Store operations, and field force management. Previously, at Samsung Electronics, Ricarda Rüb held multiple positions including Head of Channel Marketing and Channel Marketing Manager, contributing significantly to channel and trade marketing initiatives. Ricarda Rüb holds a Bachelor of Arts in Marketing & Sales from FOM University of Applied Sciences for Economics and Management and a qualification in Marketing Communication from Staufenberg Berufsschule Frankfurt am Main.