Heena A.

Heena A. is a seasoned professional in client success and marketing analytics, currently serving as Manager and Team Lead - Client Success at Xmars since May 2024, and a member of Women of Customer Success since April 2023. Prior experience includes roles as Senior Client Success Manager at Skai, where notable achievements included improving Net Promoter Score and automation feature usage, and as Search Strategist at Wunderman Thompson, where significant growth in e-Commerce channels was achieved. Heena has demonstrated expertise in managing advertising campaigns and enhancing operational efficiencies throughout previous positions at Constellation Agency, Think Prep, HK Produce Group, and By design LLC. Academic credentials include a Master's degree in Marketing Analytics from New York University and a Bachelor's degree in International Business from Incheon National University, complemented by a study abroad program at Fudan University.